Founded in 2010 and headquartered in Zhejiang, China, ROCKBROS is a global cycling gear and outdoor sports enterprise integrating design, R&D, manufacturing, and sales. With annual revenue exceeding RMB 2 billion, ROCKBROS products are sold in over 100 countries and regions, serving more than 50 million cycling enthusiasts worldwide. The company employs over 500 team members and operates 8 controlled or wholly-owned production bases, including a 30,000-square-meter intelligent manufacturing facility in Pan'an, Zhejiang. ROCKBROS has overseas warehouses in 8 countries and regions, established subsidiaries in Germany, Japan, the United States, and Australia, and currently operates 20 flagship and specialty stores globally.
Founder David Zhang, a graduate of Zhejiang University, completed the epic Chengdu-to-Lhasa cycling journey along the Sichuan-Tibet Highway in 2007 — a 2,200-kilometer route crossing 14 snow-capped mountain passes above 4,000 meters. With over 20years of professional experience in cycling gear, David co-founded ROCKBROS in Yiwu alongside his university classmate Shi Jianghao, driven by their shared passion for cycling.
Through its integrated “Product + Service + Community” global model, ROCKBROS has grown into a leading cycling gear manufacturing and marketing enterprise, committed to providing one-stop cycling and outdoor equipment solutions for riders around the world.
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